Brand Power : Creaform considered as big as Apple by Google?

Search engine land recently published a very interesting article (in the very interesting world of search engines) about the way Google handles certain queries. The article states that the world famous search engines allows a single domain – from a well known brand – to dominate the first page of search results on some brand-related searches. As an example, if you search: “Apple Ipod” on Google, almost all of the 10 first results listed point to www.apple.com. The funny thing is that this only works with some big brands and not with all of the well known similar associations you could think of (Ford trucks, research in motion blackberry, and more).

So, what is the first thing you do when you hear something like this? You go online and you try it! Well guess what? If you type: “Creaform 3d scanner” 7 out of the first 10 results point to www.creaform3d.com! Does this mean Google considers Creaform as big of a brand as Apple? Possibly… I’ll let you be the judge of that!

In the meantime, if you wish to learn more about Creaform, please visit our website!