iDBeads: Enhancing user experience with industrial design

We are always proud to see projects we have worked on make their entrance on the market. It’s even more exciting when the project comes from a new service offer in industrial design, which is now provided by Creaform’s 3D engineering services.

THE PROJECT

The project was carried out in collaboration with what would later become iDBeads, a family business based in Montréal. It is a good example of how industrial design can help in the product development cycle. The client came to us with a solution to address a common problem: ending the struggle of identifying headphones and charger cables that are all too similar. The idea of customizing and giving personality to Apple cables with accessories—all while ending the issues related to mistakenly exchanged chargers and headphones was what brought iDBeads to life.

WHY INDUSTRIAL DESIGN

Keeping in mind the user experience in the development process was what made all the difference. Enhancing user satisfaction through intuitive and thoughtful insights in the interaction between the user and the product is of paramount importance in industrial design.

Thanks to our rich experience in 3D modeling, plastic parts design, and graphic design, we came up with a complete and tailored solution for the client which supports our dedication in turnkey projects. We helped to develop a 3D prototype made from hand-sculpted color erasers and accompanied the client all the way up to the finished product. We were also able to assist in designing the logo, packaging, counter display, website, and online store. We also incorporated a marketing approach to the commercial presentations intended for potential distributors. Our success in this project comes from our innovative vision and ability to identify key elements that are at the core of a product’s personality. Let’s not forget the contribution of our dedicated team of experts with special thanks to Michael Roy, industrial designer.

See for yourself! iDBeads is more than just a product—it’s a creative experience.