April 25, 2024
Conquest, Innovation and Industrial Robustness See the articleWelcome to an exciting new chapter in Creaform’s journey! We’re thrilled to share with you the details of our rebranding initiative, marking a significant milestone in our company’s evolution. As you may have already seen in our recent social media posts, emails, or press release, we’re excited to officially announce our renewed commitment to innovation, excellence, and customer experience.
At Creaform, innovation has consistently resided at the very heart and soul of our organizational identity. Over the past two decades, we’ve continuously pushed the boundaries of 3D measurement solutions, helping our customers achieve their measurement ambitions. With our rich history of technological advancements and dynamic customer relationships, we’ve secured a legacy of excellence in the industry. Continuously seeking to adapt, grow, and better serve our customers and partners, we have made a series of thoughtful adjustments to our branding that reflect our dedication to innovation and excellence.
The Journey
Our rebranding journey began a year ago with a clear vision: to redefine and solidify the foundations of our brand. Instead of revolutionizing our identity, we opted for a strategic evolution that builds upon our existing brand equity and assets. Through comprehensive surveys and feedback from our global community, we homed in on the importance of enhancing the customer experience and aligning our brand with a global perspective.
The culmination of our year-long endeavor is the unveiling of our new brand positioning: “Innovation Takes Form.” This simple yet powerful message embodies our dedication to innovation and reflects the depth of our expertise in the 3D world. While our core elements remain intact, including the Creaform logo, we’re infusing our visuals with new energy and warmth. Expect to see dynamic designs inspired by the precision of our scanners and vibrant color accents that symbolize our commitment to innovation.
“Our goal was to embrace our commitment to a comprehensive customer experience. While our products and quality have always taken center stage, and rightly so, it is now time to shine a light on the actual process. Innovation is at the crossroads of the people, their creations and their desire to achieve. That is what we call Experiencing Innovation,” says Fanny Truchon, President and Business Unit Manager at Creaform.
Empowering Partnerships: Enriching Experiences for Customers and Partners
Our rebranding isn’t just about aesthetics; it’s about enhancing the overall customer experience. By centering our brand around the concept of “Experiencing Innovation,” we’re reaffirming our commitment to our customers, partners, and employees. Whether you’re scanning with our intuitive tools, engaging with our team, or pursuing your own ambitions, Creaform is dedicated to making innovation tangible and accessible.
As we prepare to raise and wave our new flag, we invite each of you to become ambassadors of our evolved brand. Together, we’ll continue to push the boundaries of innovation and shape the future of dimensional metrology.
With this public announcement of our rebranding initiative, we’re excited about the possibilities that lie ahead. Thank you for being part of this journey with us. We look forward to experiencing innovation together.
Stay tuned for more updates and exciting announcements from Creaform. In the meantime, feel free to share this article with your network and join the conversation on social media using #InnovationTakesForm #CreaformRebranding.
