April 4, 2012
We are proud to unveil today the result of our brand revitalization project, carried out as part of our 10th anniversary celebrations.
"The revitalized brand marks yet another significant milestone in the existence of our company, said Martin Lamontagne, CEO at Creaform, and it was the logical follow-up of our repositioning efforts toward the target markets of metrology (industrial measurement), non destructive testing (NDT), health care and engineering services. I am very satisfied with the final outcome, and I have no doubt that the new branding will be another asset that will help us in reaching our sales and international expansion goals".
In addition to that and according to VP Marketing Stéphane Auclair: "It was important that the revitalized brand would help us in becoming more efficient at communicating the value of our offer across our target markets, and also increasing our recognition and notoriety globally. Our new visual identity perfectly reflects the spirit of our company, as it is more vibrant, refined and similar to that of major worldwide brands".